NAIROBI, Kenya, August 15, 2016/ -- First Lady Margaret Kenyatta, Kenya Ministry of Health and Roche Pharmaceuticals Limited (www.Roche.com) has  launched key activities that will facilitate access to improved care  for patients with breast cancer in Kenya. The launch builds on the  country’s 2015-2020 National Strategy for the Prevention and Control of  Non-Communicable Diseases and represents a comprehensive approach to  battling the disease.
The program also complements the campaign  from the African First Ladies who are committed to expanding access to  prevention and treatment services for women with breast cancer.
The  public-private partnership’s planned activities include breast cancer  awareness programs, improvements in screening and diagnostics, including  the placement of a diagnostic instrument capable of advanced testing  for seven types of cancer. Additionally, the collaboration will train  five new oncologists and six oncology nurses, provide surgical oncology  training, support the development of best practice national treatment  guidelines and an increase the number of cancer treatment centers in  Kenya.  Access to medicine will be made available patients seeking  treatment at public institutions with the government of Kenya and Roche  jointly covering the costs. The aim of these measures is to improve  access to timely and precise diagnostic services and tailored cancer  treatment to make cancer therapy much more effective.
“Strong,  healthy women are the foundation of families, of our country, and today  in Kenya their health is threatened by a disease that we must catch  early. Many women are being diagnosed with breast cancer too late and  are dying needlessly when there are treatments available that give them a  chance to fight this disease,” said First Lady Margaret Kenyatta. “This  partnership between the Government of Kenya and Roche demonstrates that  we all must play our part to ensure that our mothers, sisters and  daughters have the opportunity to fight and win the war against breast  cancer.”
Breast cancer remains the leading cause of cancer in  women in Kenya with more 50 percent of the cases presenting in women  below the age of 50. This places their families and the economy at a  great disadvantage. Every year approximately 4,500 patients are  diagnosed with the disease and 2,000 patients lose their lives to this  disease. This burden reflects an increasing trend in the number of  women being diagnosed with the disease. Early diagnosis and treatment  could greatly reduce the burden of breast cancer and improve treatment  outcomes.
The Kenya agreement is part of Roche’s Africa Strategy  which began in 2015 in seven countries: Nigeria, Ghana, Kenya, Côte  d’Ivoire, Angola, Ethiopia and Gabon. Based on country needs and  capabilities, Roche is implementing a wide selection of activities in  collaboration with local partners, including healthcare system  strengthening, such as local data generation and advocacy for healthcare  prioritization; disease management support, such as awareness, advocacy  campaigns and treatment guidelines; and education and market access  solutions, including healthcare professional training, private health  insurance with local companies and price-volume agreements with  governments.
“We are honored to have First Lady Margaret Kenyatta  here today to launch this important initiative for breast cancer  patients and to demonstrate Kenya’s commitment to improving cancer  care,” said Markus Gemuend, Head of Roche Sub-Saharan Africa Region.  “With access to healthcare, women are empowered to build the futures  they want for themselves and their families. This comprehensive  agreement ensures that breast cancer patients in Kenya will have not  only improved access to care and life-changing medicines, but also that  the overall healthcare system is stronger to support all Kenyans  battling cancer.”
Breast cancer in Kenya
Breast  cancer is the second most common type of cancer in Kenya recording  4,500 new cases every year with 1,969 deaths. Although it occurs in both  men and women, more than 90 percent of the cases present in women. Risk  factors include: gender (being female), family history, alcohol and  tobacco use, being obese or overweight and exposure to estrogen hormones  through contraceptives. In terms of frequency, breast cancer comes  second after cervical cancer and is followed by prostate cancer. Aside  from the investments in public-private partnerships, the Ministry of  Health is installing mammography machines through the Managed Equipment  Services project to enhance early detection and diagnosis of breast  cancer countrywide. It is also providing specialized training  opportunities for cancer healthcare professionals to boost capacities at  the county level.
Distributed by APO on behalf of Roche Pharmaceuticals Limited. 
 
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Roche (www.Roche.com) is  a global pioneer in pharmaceuticals and diagnostics focused on  advancing science to improve people’s lives. Roche is the world’s  largest biotech company, with truly differentiated medicines in  oncology, immunology, infectious diseases, ophthalmology and diseases of  the central nervous system. Roche is also the world leader in in vitro  diagnostics and tissue-based cancer diagnostics, and a frontrunner in  diabetes management. The combined strengths of pharmaceuticals and  diagnostics under one roof have made Roche the leader in personalized  healthcare – a strategy that aims to fit the right treatment to each  patient in the best way possible. Founded in 1896, Roche continues to  search for better ways to prevent, diagnose and treat diseases and make a  sustainable contribution to society. Twenty-nine medicines developed by  Roche are included in the World Health Organization Model Lists of  Essential Medicines, among them life-saving antibiotics, antimalarial  and cancer medicines.
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